I got my start in this crazy industry in the late 90s. Straight out of college, I found myself with a CEO title, funding, a team, and a business plan that needed to be written.
Back then business plans were huge multi-page documents full of Excel spreadsheets. Today’s slick ten-slide presentations wouldn’t cut it. Writing a business plan felt more like writing a PhD thesis than a pitch deck.
Regardless of the decade in which it was written or the number of trees used to print it, a good business plan (or pitch deck) answers a range of questions about the business you want to build: