September 2015 Posts

The Dangers of Customer Feedback or: How to Avoid the Dreaded Product Death Cycle

The Dangers of Customer Feedback or: How to Avoid the Dreaded Product Death Cycle

If somebody built an app that spit out a dollar every time an entrepreneur quoted Henry Ford’s alleged statement “If I had asked people what they wanted, they would have said faster horses”, they’d be rich.

Regardless of how overused this quote might be, there’s a lot to like about it. Radical breakthroughs in tech are unlikely to happen when you ask customers what they want. They happen because somebody had a vision and made it happen.