May 2015 Posts

The Root of All Business Failures: Customer Acquisition Costs

The Root of All Business Failures: Customer Acquisition Costs

I must talk about customer acquisition cost (CAC) fifty times a week with our cohort companies. They’re undoubtedly sick of me constantly going on about it, but I probably won’t be stopping any time soon. That’s because CAC is a hugely important consideration for startups, particularly for B2C operations like Pampr, Lendful, and Koho